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New York Times: Imagination, Covered in Icing (2011)

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Image courtesy NY Times

We are more than thrilled to be featured in the Sunday Edition of the New York times in an article entitled Imagination, Covered in Icing. The article highlights the popularity of Carlos Bakery in Hoboken and help shine the spotlight on some of the other specialty bakeries in New Jersey:

Pink Cake Box may be New Jersey’s second-most celebrated cake shop. Since its opening in 2005, Anne Heap, the owner, and her staff of eight have landed cakes in magazines like People and InStyle Weddings and on television shows including WE’s “My Fair Wedding” and “Food Network Challenge.” The 1,100-square-foot bakery is more like an art studio than a traditional storefront.

And we have to thank our fan Michelle from our facebook fan page for this comment about the article:

Second most celebrated? You all make the best cakes in NJ hands down. I know cake. And yours are the best looking and best tasting. You are number one in my book. One thing I’ve learned is, there are a lot of people who can make a pretty cake, but taste is lost somewhere in the equation. I’ve had beautiful cakes that taste like nothing. Time after time you all pull off both and that’s why I’ll keep coming back. I need to get my birthday cake order in!

I think her point on the taste of the cake is an important one. We work very hard to make sure our cakes not only look great but taste great as well. But don’t take our word for it, check out our testimonial page.

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One Comment for “New York Times: Imagination, Covered in Icing”

  • Yanique says:

    Congrats Anne,

    I’ve been following your work for years on Flickr and now I check for blog updates every three days lol 🙂
    Keep doing great things!

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