Cake Central Mag: A Look Inside Pink Cake Box (2011)
Robyn Broker associate editor of Cake Central Magazine reached out to us in the Fall about doing a special “inside” look at Pink Cake Box. The end result was a fantastically written article which walks through Pink Cake Box’s start, our experiences on Food Network & TLC Cake challenges, our sources of inspiration and a look inside our digital marketing strategy.
While we have not seen the final cut of the article, here is an excerpt we have from Robyn:
Inspiration and Stylization
As with any type of product design, Pink Cake Box’s style changes according to new and different trends in the cake world. As shown throughout their cake galleries, the staff’s skills are not limited to one particular technique, and once they create something new it becomes a customer hit. “We notice that we often do similar cakes in groups. So if we post a cake on our blog, we will get 10 more orders for a similar cake within the next two months,” says Anne. Trends in fashion and artistic design tend to dictate a good deal of what clients order from Pink Cake Box as well. “With damask being such a popular design on invitations and fabric right now, we have seen an increase in this type of design on our cakes.
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Here are some videos on Pink Cake Box if you’d like to learn more about us: